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34.056  Articles
1 of 3.407 pages  |  10  records  |  more records»
Enjoying a good cup of coffee is gaining popularity among Indonesian millennials, particularly in metropolitan areas, with an annual growth rate of 6% in the last decade. Therefore, this study aimed to provide information for adjusting coffee shop marketi... see more

This research aims at analyzing religiosity and halal labels toward purchasing decision's regular female students of University of Darussalam Gontor on a cosmetic product. The study uses quantitative methods with an explanatory approach. Then data analysi... see more

The purposes of this study are to measure (1) the effect of Subjective norms to purchase decision, (2) the effect of Attitudes to purchase decision, (3) the effect of Consumer Interest in the relation between Subjective Norms and Attitude toward Purchasin... see more

This study aims to determine the effect of Social Media Marketing on Brand Equity, the effect of Electronic Word of Mouth on Brand Equity, the influence of Brand Equity on Purchasing Decisions, the influence of Social Media Marketing and Brand, and the El... see more

This study aims to determine and analyze the impact of brand awareness and brand image on quality perceptions and purchasing decisions of Philips lamps in Bondowoso Regency. The population in this study are all people who have used or purchased Philips la... see more

This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for ... see more

The study aims to analyze the variables of e-marketing mix (product, price, place, promotion, personalization, privacy, customer service, community, site, and sales promotion) that can differentiate consumer purchasing decisions from generation millenial ... see more

Nowadays, in parallel with the advancing technology, automobiles that have substantially advanced technological properties are being manufactured. Intended uses of the automobiles have been changing in our days in contrast to 1960s when automobiles were o... see more

       This aims  research to (i) determine how much of the marketing mix to influence purchasing decisions of  products especially processed products of grouse. (ii) Determine which of the marketing mix factors tha... see more

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