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1.765.831  Articles
1 of 176.584 pages  |  10  records  |  more records»
El presente trabajo de investigación se inicia con una clara identificación de la ausencia del manejo óptimo de las variables del marketing mix que permitan crear relaciones de fidelidad con los clientes de la empresa de servicios educativos. Esta situaci... see more

ABSTRACTThis article will explore the sustainability of events and festivals on tourism activities held in Cirebon, Indonésia. The city, known as the ‘City of Guardians’, is very popular with religious tourism destinations that are branded for tourism pro... see more

O trabalho analisou as relações entre investimento no marketing mix e market share de empresas do segmento químico-farmacêutico. Esta iniciativa tenta preencher uma lacuna dos estudos de marketing metrics no país por meio da utilização parcial do conceito... see more

The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a specif... see more

The study aims to analyze the variables of e-marketing mix (product, price, place, promotion, personalization, privacy, customer service, community, site, and sales promotion) that can differentiate consumer purchasing decisions from generation millenial ... see more

The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales ... see more

The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform its... see more

The shopping centres built today all lead to modern focus centres with conventional concepts that provide excellent service and offer convenience and comfort to create customer loyalty. A new business model with a sharia concept has emerged in recent year... see more

Environmental awareness is growing, as is consumers’ interest in ecologically friendly products. As a result, businesses have adopted green marketing methods to fully use resources by decreasing waste, accomplishing organizational goals, and adhering to e... see more

1 of 176.584 pages  |  10  records  |  more records»