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39.558  Articles
1 of 3.957 pages  |  10  records  |  more records»
The study aims to analyze the variables of e-marketing mix (product, price, place, promotion, personalization, privacy, customer service, community, site, and sales promotion) that can differentiate consumer purchasing decisions from generation millenial ... see more

This study aims to prove and analyze the effect of Viral Marketing, Online Customer Review, Price Perception and Trust on Purchasing Decisions with Lifestyle as an Intervening Variable in the Shopee Marketplace in Surabaya City. Collecting research data u... see more

This paper analyses the general trends of online purchasing in Central Queensland (CQ) communities during 1999-2002 and identifies the socio-economic factors affecting online purchasing activities. The Online Purchasing Indicator, defined as a combinatio... see more

This study aimed to identify the influence of social media on consumer purchasing decisions and analyze the factors that influence that influence. This research was conducted at UD Assyarif PP. Salafiyah Shafi'iyah Sukorejo Situbondo. Data was collected t... see more

Enjoying a good cup of coffee is gaining popularity among Indonesian millennials, particularly in metropolitan areas, with an annual growth rate of 6% in the last decade. Therefore, this study aimed to provide information for adjusting coffee shop marketi... see more

This study examines the effect of online consumer reviews, brand community, and trust on purchasing decisions. The method used in this study was a cross-sectional survey design. The sample in this study were online consumers in Indonesia, with a total of ... see more

Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in  purchasing  agricultural products online? This study aim... see more

Nowadays the internet has brought drastic and significant changes in all aspects, especially in the dynamics of business development. With online ads carried out by Tiket.com, it is expected that brand image of its services will also increase. Along with ... see more

Reflecting on netizen lifestyle and shifting behavior phenomena in e-commerce platform, this study appoints to examine the influence of lifestyle (Price-oriented, Net-Oriented, Time-Oriented, Innovative) toward e-ticket purchasing decisions in Tiket.com. ... see more

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