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8.048  Articles
This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for ... see more

The study aims to analyze the variables of e-marketing mix (product, price, place, promotion, personalization, privacy, customer service, community, site, and sales promotion) that can differentiate consumer purchasing decisions from generation millenial ... see more

The purpose of this study was to determine the factors that influence consumers in buying culinary called bakso (meatball) in the city of Banda Aceh. The results of this study explained that the characteristics of consumers who make decisions in purchasin... see more

The purpose of this study was to identify and determine the consumers’ behavior and satisfaction in purchasing decisions at North Bogor UMKM. Populations of this study are consumers who have shopped UMKM culinary products in North Bogor. The research meth... see more

This study aims to determine the effect of label preference on purchasing decisions, the influence of perceived ease of obtaining organic vegetables on purchasing decisions and the influence of label preferences and perceived ease of obtaining organic veg... see more

Human needs is getting increasingly diverse, and one of them will need places to live that home. One of the developers of Home PT. Multi Sao Asri housing that offers one of the Commercial Multifunction Residential Town House. However, per the researches i... see more

influence of product quality and brand image towards purchasing decisions among the college students of Sakti Alam Kerinci School of Economics Sungai Penuh, both partially and simultaneously. This research used quantitative method since researcher willing... see more

This study aims to determine the effect of beauty influencers, lifestyle, brand image and halal labelling on purchasing decisions for halal cosmetics. In this study using a quantitative method with cross sectional analysis. The variable measurement scale ... see more

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