Green Product, Social Media Marketing and Its Influence on Purchasing Decisions

Ni Luh Bayu Okadiani    
Ni Wayan Eka Mitariani    
I Gusti Ayu Imbayani    


This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for companies to who participate in social media so that later it will produce purchasing decisions. This is a study on Sensatia Botanical products. In this study using a nonprobability sampling method with a number of 100 respondents. This study found that green products have a positive and significant effect on purchasing decisions with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions.

 Articles related

Manoranjan De, Bibhas Chandra Giri    

This paper is determines the optimal decisions on pricing and greening strategies of substitutable products which are manufactured by duopoly competitor firms in a consumer sensitive market where a consumer can choose a particular product by its retail p... see more

Abongile Dlani,E. O.C. Ijeoma,Leocadia Zhou    

AbstractThe term “eco-city,” and similar concepts such as “green” and “sustainable” cities, has evolved overtime concurrent to the development of the understanding of social change and mankind’s impact on environmental and economic health. With the adven... see more

Vivek Kumar Pathak,Anchal Pathak    

Perceived risk is defined as consumers’ perception of the uncertainty and adverse consequences of engaging in a purchase activity. Since the risk is in consumers’ mind, it is perceived and not necessarily real. In this research, we have tried to understa... see more

Yakup DURMAZ, Aydin OZDEMIR    

Developed by the consumers realizations about the negative effects they pose for nature, environmental consciousness has gradually turned into a concern. Environmental concern is defined as a parameter trying to identify the consumers concerns about the ... see more

Derya Kelgokmen Ilic, Nazli Ayse Ayyildiz Unnu    

During the past few years, new concepts like Green Management, Green Products, Green Company, Green Government, Green University, Green Image have been introduced in management literature as a result of the increase in interest regarding social responsib... see more