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24.191  Articles
1 of 2.420 pages  |  10  records  |  more records»
This study aims to analyze the engagement of the Instagram account @mamitoko and @mamitoko_store which influence Brand Awareness, by observing 3 (three) elements in analyzing social media interaction, such as creator-related features, contextual features,... see more

Penelitian ini bertujuan untuk menguji dan menganalisis analisis digital marketing, brand awareness, trust, dan keputusan pembelian pada pengguna layanan Natasha Skin Care di Daerah Istimewa Yogyakarta. Yang menjadi pokok permasalahan adalah keputusan pem... see more

The more technology develops, the more a company's marketing strategy will develop, for example, influencers use. Ngobrol Sore Semaunya (NSS) is CXO Media's brand that presents content by exploring the inspiring stories of a famous figure. NSS's host is P... see more

Penelitian ini dilatarbelakangi oleh munculnya produk permen kopi asal Indonesia yaitu Kopiko di drama Korea Vincenzo. Dimana drama Korea Vincenzo menjadi drama Korea yang hits pada awal tahun 2021. Penelitian ini bertujuan untuk mengetahui apakah terdapa... see more

This study aims to analyze the influence of brand image, brand awareness and brand trust on loyalty of grab bike users. Maintaining customer loyalty become the focus of this study since it is a crucial aspect of any company, including online transportatio... see more

This article identifies the effect of trust, brand awareness, and social piety before doing donation using the Fintech platform. Therefore, this explanatory research examined the influence of four variables. The data were collected through a purposive sam... see more

Persepsi merupakan suatu proses dimana seseorang memilih, mengorganisasikan dan mengintepretasikan stimuli atau rangsangan dari lingkungannya menjadi sesuatu yang bermakna, sehingga dapat mempengaruhi bagaimana individu tersebut bertindak. Persepsi menjad... see more

Sebuah perusahaan perlu beradaptasi dan merespons semua perubahan, sehingga dapat mempertahankan eksistensinya dan mendapatkan pangsa pasar yang lebih besar. PT. Intercallin sebagai produsen Aromatic 1001, harus menggunakan strategi celebrity endorsement.... see more

This study examines the effect of social media marketing on brand awareness and purchase intention of vocational schools in Tangerang. The object of this research is 178 junior high school students in Tangerang. The method used in this research is quantit... see more

1 of 2.420 pages  |  10  records  |  more records»