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ISSN: 2301-9093    frecuency : 4   format : Electrónica

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Volume 11 Number 1 Year 2023

11 articles in this issue 

Khairul Ikhsan,Nurhayani Nurhayani

In the last decade, Indonesia's fintech trend are supported by the growth of Internet users. A recent report by OJK in 2021 shows that online loan services continue to increase by the millennial generation's dominance. It's because online loan services ar... see more

Pags. 1 - 11  

Iisnawati Iisnawati,Taufiq Marwa,Muchsin Saggaff Shihab,Yuliani Yuliani,Dessy Yunita,Islahuddin Daud

Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through att... see more

Pags. 12 - 19  

Revaldi Tegar Bhaskara,Komala Inggarwati

This study aims to examine the influence of entrepreneurship education and academic support on student entrepreneurship intentions, taking into account the moderating role of parents. The explanatory research approach was used to explain the relationships... see more

Pags. 20 - 28  

Ricky Setiawan Sulistyo,Masmira Kurniawati

Consumption of halal food is currently not only a concern of the Muslim community, but non-Muslim communities have also paid attention to halal products due to their high health orientation. Lard oil is one of the ingredients to improve the taste of food;... see more

Pags. 29 - 39  

Selfi Laela Sari,Burhanudin Burhanudin

This purpose of this study is to empirically investigate the influence of emotional experience and intention to revisit on conative loyalty, as well as the role of intention to revisit as a mediator between emotional experience and conative loyalty. The p... see more

Pags. 40 - 48  

Muhammad Evan Alhamda,Tri Wahyuningsih

MSMEs are the backbone of the Indonesian economy, because they contribute greatly to Indonesia's economic growth. MSMEs snacks have a broad market potential due to increasing public demand and a large variety of products. However, they are still faced wit... see more

Pags. 49 - 56  

Gemintang Sukma Alnisa Dhewandrie,Ahyar Yuniawan

The primary objective of this study is to investigate the factors affecting customers’ intention and usage of MOOC (Massive Open Online Course) in generation Y based on the UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2). The paper opted fo... see more

Pags. 57 - 65  

Sofiah Nada Fauziah,Putra Hilmi Prayitno,Hari Wahyono,Ro’ufah Inayati

This study aims to analyze: (1) the effect of financial literacy on consumptive behavior, (2) the effect of self-control on consumptive behavior, (3) the effect of Paylater on consumptive behavior, (4) the effect of financial literacy on Paylater, (5) the... see more

Pags. 66 - 78  

Yanita Ella Nilla Chandra,Husnil Barry,Risya Zahrotul Firdaus,Titik Purwinarti,Ernita Dian Puspasari

This study aims to examine and investigate the effect of absorptive capacity on MSME’s agility, the effect of knowledge stickiness on the agility of MSME’s, and  identify the key factors forming absorptive capacity and knowledge stickiness in MSME’s ... see more

Pags. 79 - 85  

Hera Febria Mavilinda,Yulia Hamdaini Putri,Akhmad Nazaruddin

The purpose of this research is to analyze the factors that can influence the behavioral intention of the millennial generation towards the use of mobile delivery order (MDO) in food delivery services. Questionnaires were distributed to 218 respondents wh... see more

Pags. 86 - 94  

Aloysius Rangga Aditya Nalendra,Slamet Heri Winarno,Agus Priadi

For culinary service providers, especially soft drinks (ice cream) today, knowing the pattern of buying decisions of consumers is very important. Efforts need to be made to create an expansion strategy so that products can be recognized and consumed by co... see more

Pags. 95 - 103