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205.446  Articles
This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for ... see more

The importance of marketing techniques in political campaigning has increased as communicating politics has become more complex in a highly fragmented media environment. With different media logics interacting in a hybrid media system, political marketing... see more

In the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the effe... see more

Social media offers a social interaction environment where consumers have the opportunity to communicate with brands, exchange ideas with other users, produce content and influence the masses. Brands also create various social media marketing applications... see more

Rapid changes in information and communication technologies cause serious developments in marketing field similar to every sector. In parallel with these developments, the social media channels which appear as Web 2.0 applications have a number of advanta... see more

The purpose of this study was to determine the effect of social media marketing and online consumer behavior to brand story on instant messenger Line application. The research method is explanatory survey. The sample selection is done by purposive samplin... see more

Lately, social media like Facebook become one of the methods to do marketing of products and online services. Social Media Optimization (SMO) is a marketing method that is now being developed by many companies in the field of internet marketing. The purpo... see more

The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship ... see more

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