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293.844  Articles
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The Covid-19 pandemic harms the countries' economies, particularly in small and medium enterprises (SMEs). To stay in business, they must be able to adapt to digital technology. Traditional product marketing must transform into digital marketing, includin... see more

This study aims to analyze application marketing strategies using social media in the technology industry: a case study of Gojek, Medan City. Gojek has been operating in the city of Medan, which is the capital of North Sumatra Province, Indonesia. With th... see more

Penelitian ini bertujuan untuk menganalisis Pengaruh Bank Marketing Activity dan Social Media Influencer Terhadap Customer Well-Being Oleh Bank Image. Metode pada penelitian ini adalah metode kuantitatif, menggunakan survey research pada seluruh pengguna ... see more

Since the Covid-19 pandemic hit the tourism sector, the number of visits has decreased, especially for MSMEs selling at tourist sites. In West Java, the decline in MSMEs selling at tourist sites has decreased as seen from the data from the Central Statist... see more

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive appro... see more

Decreasing in sales of Soba Padu products nowadays, has an impact on SMEs that produce this traditional snack. Beside this condition, it is important to see what happen with the social media marketing as one of sales method on Soba Padu SMEs. This study a... see more

One of the natural tourist destinations in West Lampung regency is the Liwa Botanical Garden (KRL) tourist attraction. Tourists' perception of infrastructure in KRL is felt to still not meet expectations such as the lack of information on the existence of... see more

The purpose of this study was to assess the impact of social media marketing on South African consumers' brand selection in Durban, with the primary goal of determining the extent to which social media marketing influences consumers' decision-making when ... see more

The purpose of this study is to examine the nexus between social media marketing and brand equity, and the role of word of mouth and electronic in mediating this connectivity word of mouth. A quantitative approach with a descriptive explanatory design is ... see more

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