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24.918  Articles
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The purpose of this study was to assess the impact of social media marketing on South African consumers' brand selection in Durban, with the primary goal of determining the extent to which social media marketing influences consumers' decision-making when ... see more

This study aims to determine the mediating role of brand trust in the influence of user generated content and firm generated content on smartphone X brand loyalty in Indonesia. In previous studies, there were different results related to the influence of ... see more

This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous researche... see more

The research focuses on the factors that influence student brand preferences for Universities of Technology in KwaZulu-Natal. Brand preference is a marketing indicator that reflects a brand's market position. This indicator reveals whether consumers prefe... see more

The article of city branding on Ambon City of Music discusses the legalisation of folk music identity in Maluku. By using the qualitative research method with a case study approach. Data obtained were primary data in the field, and the secondary data were... see more

Although the school principal’s role has been growing in importance, the methods used to select principals have changed little since the 1950s. Moreover, researchers have seldom scrutinized principal selection methods; yet, significant procedural issues e... see more

Since West Sumatra established itself as the world's best halal tourist destination at the World Halal Tourism Award 2016, Padang City is automatically synonymous with the city of "Halal Tourism". The victory in the category of Worlds Best Halal Culinary ... see more

Rice is one of the staple foods of society in general, the need for rice supply is increasing every year. The increasing population in the Jababeka area is a threat to staple food supplies. To determine the selection of Rice Brands, it takes rice criteria... see more

The purpose of this study was to determine the effect of social media marketing and online consumer behavior to brand story on instant messenger Line application. The research method is explanatory survey. The sample selection is done by purposive samplin... see more

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