8 articles in this issue
Eduardo Roque Mangini,Rayssa Gabrielly Silva,Luisa Lopes,Salete Esteves
The tremendous rise of demand for streaming services in the last decade, and during the pandemic COVID-19, has brought hope of a promising future for companies of this sector, where the determinants of customer satisfaction and loyalty are still to be ful... see more
Tharcisio Caldeira,Naiara Vidigal,Jéssica Vieira
The need to understand consumer behavior regarding technological innovations is essential for companies to develop their strategies to meet the needs of their customers and become more competitive in the market. The main objective of this work was to inve... see more
Ming-Yi Wu
In order to develop effective communication strategies during crises, this study explores how psychological factors (e.g., perceived risk) and demographic variables affect consumers’ choice of consumption channels during the business reopening period amid... see more
Alessandra Ramon de Souza,Marcelo Carvalho,Evandro Luiz Lopes
Goal: This study aims to investigate the best promotional communication strategy for health insurance products, to prove or refute the hypothesis that messages should explore risk and loss aversion.Method: This research was of the causal conclusive type, ... see more
Vitor de Moura Rosa Henrique,André Luiz Maranhão de Souza-Leão,Italo de Santana,Walber Kaíc da Silva Nunes
Purpose: To analyze how fans are investigated in international scientific production in the Marketing field.Methods: Bibliographic research was carried out. The data were collected from the main Marketing journals ranked in the Scimago Journal &... see more
Tshepo Peter Tlapana,Paballo Patience Ntobaki,Raymond Hillary Hawkins-Mofokeng
The purpose of this study was to assess the impact of social media marketing on South African consumers' brand selection in Durban, with the primary goal of determining the extent to which social media marketing influences consumers' decision-making when ... see more
Jones Ribeiro,Marcelo Luiz Dias da Silva Gabriel,Sergio Luiz do Amaral Moretti,Alexandre Ripamonti
Street running by amateurs athletes became a popular sports practice amongst adults around the world, who seeks healthy habit and a life quality. Prior evidence showed that the adoption of good practices is related to the development of an enhanced sustai... see more
Janette Hanekom,Christelle Swart
Purpose: The purpose of this article is to build forth on the e-CRM and SCRM processes of customer relationship management and to propose a consumer-organisation relationships (COR) process, which is indicative of the centrality of consumer co-creation an... see more