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20.190  Articles
1 of 2.019 pages  |  10  records  |  more records»
The purpose of this study was to determine the effect of social media marketing and online consumer behavior to brand story on instant messenger Line application. The research method is explanatory survey. The sample selection is done by purposive samplin... see more

ABSTRACT  After being released from prison for the blasphemy case, politician Basuki Tjahaja Purnama backs on politic and rebuilding his reputation. Using the vlog as a medium, Basuki presents a new personality which is more positive and friendly, so... see more

This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audience... see more

Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialog... see more

Obyek wisata Bukit Pangonan Kabupaten Banyumas mempunyai potensi dalam pengembangan tujuan wisata yang hijau, sehat, alami dan lokal di era digital. Potensi visual tidak hanya terkait dengan estetika, namun juga nilai dan makna yang lebih luas, seperti: k... see more

This study aimed to clarify the role of storytelling marketing in the brand marketing of telecommunications companies in Iraq, and it is logical that the role can be negative or positive. , namely: value harmony, brand image, brand love, brand loyalty.The... see more

Competition in the beauty market are very competitive, business actors in the cosmetic industry are required to carry out various effective marketing strategies so that buying interest in Wardah cosmetics increases. One of them is by utilizing promotions ... see more

AbstractFrom a post-structuralist position, it is problematic and seemingly impossible to refer to God as the Trinity. This article describes possibilities for thinking about the Trinity (religion and God) within a post-structuralist context. As an exampl... see more

Transferring the status from a private university to a state university makes the Universitas Pembangunan Nasional Veteran Jakarta has more responsibility in the management and governance of communication. Therefore available social media as PR tools that... see more

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