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69.019  Articles
1 of 6.903 pages  |  10  records  |  more records»
The inception of the 4.0 industrial era led to the evolution of internet information technology, which significantly changed the business sector’s marketing, transaction, and payment systems into online stores.  This new marketplace is an important b... see more

The development of the Internet technology becomes the precursor of the progress of business over the Internet that is significantly growing up in the recent year. In the present, people like to shop through online shops, because in addition to its practi... see more

This study aims to examine the effect of perceived ease of use, perceived usefulness and consumer satisfaction on online purchasing behavior. This study used 200 respondents taken from the general public living in the area of Batam. The type of data used ... see more

The purpose of this study was to determine the effect of social media marketing and online consumer behavior to brand story on instant messenger Line application. The research method is explanatory survey. The sample selection is done by purposive samplin... see more

The development of the Internet technology becomes the precursor of the progress of business over the Internet that is significantly growing up in the recent year. In the present, people like to shop through online shops, because in addition to its practi... see more

The main objective of this work is to analyze the attitudes and purchase intentions of low-income consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their pur... see more

The purpose of this research is to examine factors that affect Consumer Response toward Online Video Advertisement analysing YouTube as a platform. A descriptive survey was conducted to collect data using a self-administrative questionnaire. Based on conv... see more

The internet, which is rapidly spreading due to technological developments in the world, has been showing its influence recently in online shopping as well. Consumers who want to benefit from the many opportunities that online shopping provides, leaving t... see more

This study aims to determine consumers' impulsive purchases at Tiktok Shop based on antecedents and consequences explained by the variables of impulsive behavior, online consumer reviews, purchase decisions and loyalty. This study uses a quantitative appr... see more

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