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81.671  Articles
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This study aims to determine the mediating role of brand trust in the influence of user generated content and firm generated content on smartphone X brand loyalty in Indonesia. In previous studies, there were different results related to the influence of ... see more

The aim of the present study is to analyze consumer intention to forward online company-generated content (CGC) from the retail banking sector via Facebook, the leading social network, based on a) the mediating effect of attitude to forwarding online CGC ... see more

Purpose of the article: The purpose of this paper is to identify the impact of consumer-brand communication in social media on brand equity, providing conceptual model.Methodology/methods: The model was prepared using methods of comparative and systematic... see more

This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage in... see more

The present study explores consumer behavior of tourists throughuser-generated content by presenting a method that utilizes online reviews and text processing techniques in analyzing behavior patterns. The current study examined 7,856 travel reviews from ... see more

An economic-mathematical model of content optimization of the development multi-project of the project-oriented enterprise in a general form is proposed. The developed economic-mathematical model of multi-project content optimization allows creating a dev... see more

AbstrakMedia sosial sebagai salah satu platform web 2.0 yang menyuguhkan interaktivitas kepada penggunanya. Situs jejaring sosial ini adalah situs online yang paling populer di internet. Generasi kedua dari layanan berbasis web ditandai dengan kandungan y... see more

Unggahan foto makanan dan atau posting mengenai review makanan di platform media sosial seperti Instagram, maupun aplikasi foodie atau penggila makanan yang juga memiliki akun instagram seperti Zomato, Qraved dan Foody, ternyata mempengaruhi tren makanan ... see more

As digital advertising spend has increased globally, the whole market is itself getting crowded day-by-day. To cut through the clutter, the user-generated content (UGC) is the best possible way for a brand to grow organically by increasing its r... see more

1 of 8.168 pages  |  10  records  |  more records»