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14.321  Articles
1 of 1.433 pages  |  10  records  |  more records»
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most imp... see more

This study aims to examine the effect of perceived ease of use, perceived usefulness and consumer satisfaction on online purchasing behavior. This study used 200 respondents taken from the general public living in the area of Batam. The type of data used ... see more

The purpose of this study was to identify and determine the consumers’ behavior and satisfaction in purchasing decisions at North Bogor UMKM. Populations of this study are consumers who have shopped UMKM culinary products in North Bogor. The research meth... see more

The aim of the paper is to investigate the Romanians perceptions and experiences regarding potatoes purchasing. In this respect, an online questioner was created and distributed using the SurveyRock platform in order to evaluate the main aspects that cons... see more

This study aimed to identify the influence of social media on consumer purchasing decisions and analyze the factors that influence that influence. This research was conducted at UD Assyarif PP. Salafiyah Shafi'iyah Sukorejo Situbondo. Data was collected t... see more

Enjoying a good cup of coffee is gaining popularity among Indonesian millennials, particularly in metropolitan areas, with an annual growth rate of 6% in the last decade. Therefore, this study aimed to provide information for adjusting coffee shop marketi... see more

Knowledge and skills possessed by individuals will lead to behavior. Meanwhile, the behavior will produce performance. A person's ability, both knowledge or skills possessed in carrying out work will encourage them to perform well. Individual aspects rela... see more

Knowledge and skills possessed by individuals will lead to behavior. Meanwhile, the behavior will produce performance. A person's ability, both knowledge or skills possessed in carrying out work will encourage them to perform well. Individual aspects rela... see more

This study aims to determine the impact of the green marketing mix and consumer attitudes towards brand image and purchasing decisions, as well as to determine the mediating function of brand image. The object of this research is consumers of Love Beauty ... see more

1 of 1.433 pages  |  10  records  |  more records»