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793  Articles
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Customer-based brand equity explains the reactions that customer reveal to marketing activities depend on brand information. Customer-based brand equity recently has undertaken an important role in sport marketing. Consumer-Based Brand Equity's dimensions... see more

Bu çalismanin amaci, kurumsal sosyal sorumluluk algisinin tüketici temelli marka denkligi bilesenleri üzerindeki etkilerini belirlemektir. Bu çerçevede, çalisma TR81 Düzey 2 Bölgesi olarak ifade edilen Zonguldak, Karabük ve Bartin illerindeki XYZ marka ar... see more

This research was conducted to determine conscious consumerism levels of 370 sport consumers.Conscious Consumer scale, which adapted to Turkish by Halil Ibrahim Saglam works was used in the research. The reliability score was found as .74. In the research... see more

Pazarlamada marka konumlandirmada tüketicilerin ve üreticilerin rolleri, belirlenmesi gereken bir husustur. Bu çerçevede piyasa kosullarinda artan rekabet ortami ve yasanan küresel ekonomik gelismelere paralel olarak rakiplerin sayilarinda da çok fazla ar... see more

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ABSTRACTNew generation consumers have a tendency to rely more on digital media in their consumption process. This research aims to explain the purchasing behavior of Generation Y consumers. Effects of the peer to peer interactions of Generation Y consumer... see more


This study aims to demonstrate the assertion that the purpose of the use of mythological symbols in daily consumption goods is to create an ‘archetypical’ effect–in Jung’s terminology–in popular terms that it holds a ‘subliminal’ structure. We will discus... see more

Research problem/aim: Turkey has a strategic importance in honey production. National or regional data on the consumption of honey, an important part of which is exported in our country and subject to new research every day, is not sufficient. This resear... see more

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