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266.097  Articles
1 of 26.611 pages  |  10  records  |  more records»
Social media has become a part of people's lives and an inseparable part of marketing strategies in the emerging digital era. This set of technologies creates new mechanisms and communication tools for companies to interact and engage with potential consu... see more

Customer-based brand equity explains the reactions that customer reveal to marketing activities depend on brand information. Customer-based brand equity recently has undertaken an important role in sport marketing. Consumer-Based Brand Equity's dimensions... see more

The objective of this study was to identify effective factors on the value of international brands in Iranian consumers of Samsung brand in Khuzestan province. The research method in terms of purpose, and collecting data was applicable and descriptive-sur... see more

This study examines the effect of online consumer reviews, brand community, and trust on purchasing decisions. The method used in this study was a cross-sectional survey design. The sample in this study were online consumers in Indonesia, with a total of ... see more

The ability to establish a particular brand personality (i.e. a set of human personality traits that consumers associate with a brand) is a key component of fashion brand management and communication. A given fashion brand may use language that communicat... see more

The aim of the work is to determine the life cycle of the wine brand, the development of ways to improve its effectiveness at different stages of the life cycle. Being scientifically informed of the existence of the life cycle of the brand allows modern e... see more

Background: Gedog batik weaving in Kerek District to become one of the regional superior products that started local development. The MEA era and the industrial revolution 4.0 provide challenges for these creative economies to survive amid increasingly fi... see more

For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies—B corporations, purpose-driven brands and marketing, and cause-related marketing—focus predominantly on supply.The present study seeks to i... see more

This research analyzed the difference between standardized advertising and localized (adapted) advertising based on the perception of consumers from China and the U.S. Both qualitative and quantitative analyses have been using to evaluate different market... see more

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