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3.268  Articles
1 of 328 pages  |  10  records  |  more records»
Humour is often exploited in advertising to enhance the positive image of a brand or corporate company, as well as to promote products or services. Advertisers seek the involvement of the audience via covert or overt references that, in their opinion, may... see more

The historical significance of the myth as a cultural phenomenon is defined. While the process of the social myth creating different stereotypes are formed, which are usually based on archetypes that help person to make decisions before the analysis of an... see more

Over a century of research and empirical findings have linked advertising with consumer choice based on affective information processing, which many researchers emphasized as unconscious brain processing. This paper examines a variety of empirical finding... see more

Over time, marketing activities are also developing very rapidly. The latest theory that currently carried out by the concept of neuromarketing biometrics, which can influence consumer psychology, so consumers are interested in buying the products, goods,... see more

O presente estudo pretende estabelecer, de forma transversal e exploratória, interfaces entre alguns fundamentos teóricos da comunicação, da neurociência e da análise de discurso. A intenção é compreender como construtos simbólicos da propaganda de alimen... see more

Hybridity and the linguistic landscapeThis article argues that a linguistic landscape can be considered a hybrid when many languages and scripts simultaneously work within it. Being heterogeneous, urban signage (shop signs, business signs, outdoor adverti... see more

O presente estudo pretende estabelecer, de forma transversal e exploratória, interfaces entre alguns fundamentos teóricos da comunicação, da neurociência e da análise de discurso. A intenção é compreender como construtos simbólicos da propaganda de alimen... see more

This study aims to demonstrate the assertion that the purpose of the use of mythological symbols in daily consumption goods is to create an ‘archetypical’ effect–in Jung’s terminology–in popular terms that it holds a ‘subliminal’ structure. We will discus... see more

Hybridity and the linguistic landscapeThis article argues that a linguistic landscape can be considered a hybrid when many languages and scripts simultaneously work within it. Being heterogeneous, urban signage (shop signs, business signs, outdoor adverti... see more

1 of 328 pages  |  10  records  |  more records»