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20.531  Articles
1 of 2.054 pages  |  10  records  |  more records»
The sports industry is an industry that has significant revenue potential. This can then be further optimized with proper marketing. Digital marketing through a website is a marketing step that has relatively good potential. This research will determine h... see more

Streszczenie                Z reguly prawo nie nadaza za zyciem. Potencjal ekonomiczny jaki niesie ze soba wizerunek sportowca zostal dostrzezony przez specjalistów marketingowych ... see more

Kowalski Slawomir. Profesjonalizacja marketingowego zarzadzania w klubach sportowych na rynkach lokalnych = The professionalization of marketing management in sports club in the local market. Journal of Education, Health and Sport. 2015;5(11):481-491. eIS... see more

The purpose of this article is to analyze the sport activity of runners and to estimate on this basis their marketing potential in cross-industry. The prepared publication is therefore empirical-cognitive, resulting in the identification of the behavior a... see more

Westfal Krzysztof M. Prawne aspekty wykorzystania wizerunku sportowca w swietle dzialan marketingowych = Legal aspects of athletes' image rights usage in the light of marketing activities. Journal of Education, Health and Sport. 2016;6(6):69-85. eISSN 239... see more

Matuszak Emilia, Muszkieta Radoslaw, Napierala Marek, Cieslicka Miroslawa, Zukow Walery, Karaskova Vlastimila, Iermakov Sergii, Bartik Pavol, Ziólkowski Andrzej. Marketing w sporcie na przykladzie polskiej pilki siatkowej mezczyzn = Marketing in sport on ... see more

Customer-based brand equity explains the reactions that customer reveal to marketing activities depend on brand information. Customer-based brand equity recently has undertaken an important role in sport marketing. Consumer-Based Brand Equity's dimensions... see more

The aim of this study is to develop, apply and assess an attitude scale to investigate the social marketing of sport, its effects on the public attitude and the attitude of the society towards sport. The sample scale consists of 55 attitude statements inc... see more

Sports being of great interest around the world has been an important factor in the marketing field thanks to both favorite sportsmen and its reaching a large target audience. The competition existed in its any field makes it necessary to be carried out a... see more

1 of 2.054 pages  |  10  records  |  more records»