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13.182  Articles
1 of 1.319 pages  |  10  records  |  more records»
Understanding consumer product attributes can provide a competitive assessment, exceptionally high school students as young consumers. This study uses a descriptive qualitative approach to obtain broad and in-depth information related to the research obje... see more

This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, a... see more

AbstractLike some fantasies (including Lord of the rings and the Chronicles of Narnia), the Harry Potter series by J.K. Rowling makes a social comment on a particular dominant discourse within a particular sociocultural context. One of Rowling’s social co... see more

AbstractExcept for some economists, who think about the consumer society as a way to the political stability and economic progress, the philosophical and sociological view on consumptionism and consumer society is predominantly pejorative. Depending on th... see more

Regulations regarding transaction of telecommunication devices have been clearly regulated. However, the circulation of illegal products is still rife, especially devices that International Mobile Equipment Identity (IMEI) is not officially registered. Th... see more

A conexão entre os sistemas de proteção de dados e de defesa do consumidor é tema de importância central na era digital, pois objetiva preservar o cidadão de um iminente desequilíbrio de poderes, que de alguma maneira pode atingir, por ação do detentor da... see more

This study aims to analyze the implementation of digital marketing in consumers of Sembilan Puluh Derajat  Coffee Pematang Siantar. Research methods with surveys, data collection through interviews and questionnaires. The unit of analysis in this stu... see more

This study aimed to identify the influence of social media on consumer purchasing decisions and analyze the factors that influence that influence. This research was conducted at UD Assyarif PP. Salafiyah Shafi'iyah Sukorejo Situbondo. Data was collected t... see more

Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah survei... see more

1 of 1.319 pages  |  10  records  |  more records»