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761  Articles
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This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionn... see more

The attractiveness of online games of various types makes smartphone gaming more desirable and creates a prestige value for users towards good perceptions of gaming. Online purchase intention as a consumer’s desire to make transactions for a product or se... see more

The purpose of this study is to analyze the direct and indirect influence of onlineshopping motivation and product browsing on impulsive buying, where productbrowsing as a mediation variable between online shopping motivation and impulsivebuying. This stu... see more


Technology-based era has brought market into higher level competition in which online shopping set the new standard for customer and marketer transaction. Prior study held in developed countries has resulted variety of customers online shopping motives, m... see more


This study aims to examine the effect of Website quality on impulsive purchases by including two intervening variables, hedonic shopping motivation and utilitarian value. This study uses a quantitative method with a survey approach. The research sample wa... see more

This study aims to determine the effect of hedonic shopping and utilitarian values on impulse buying in the marketplace and also to determine the role of gender in moderating this influence. The type of research used was descriptive quantitative, namely a... see more

Mahasiswa berstatus atlet memerlukan peralatan olahraga untuk mendukung aktifitasnya, namun harga peralatan olahraga baru yang ditawarkan produsen terkadang tidak sesuai dengan budget mahasiswa. Seringkali mahasiswa berstatus atlet membeli peralatan olahr... see more

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