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3.361  Articles
1 of 337 pages  |  10  records  |  more records»
The main objective of this study is to investigate the relationship between scarcity cues, FOMO, and impulse buying in Islamic fashion and cosmetic products in the online market. In addition, moderating roles of Islamic religiosity in these relationships ... see more

Hedonic is a lifestyle of an individual to spend time having fun. This lifestyle triggers impulse buying behavior which is included in consumptive behavior. This study aims to answer the questions of how hedonic lifestyles affect impulse buying behavior a... see more

Penelitian ini merupakan penelitiian lapangan yang menggunakan pendekatan secara kuantitative. Peneliitian ini. memiliki tujuan untuk mengtahui pengaruh  promosi online, price discoun, product assortment terhadap impulse buying.pada konsumen dhy hija... see more

Penelitian ini bertujuan untuk mengetahui hubungan antara kecerdasan emosi dengan impulse buying pada konsumen apel di Hypermart Gorontalo dimasa pandemi Covid-19. Penelitian ini dilaksanakan di Hypermart Gorontalo dari bulan Agustus sampai bulan oktober ... see more

Persaingan bisnis sekarang ini semakin meningkat. Perubahan diperkirakan terjadi pada pola kehidupan masyarakat. Salah satu keunggulan dalam persaingan pada bisnis adalah diskon yang dapat menciptakan tindakan pembelian yang dilakukan oleh konsumen. Tujua... see more

This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionn... see more

Penelitian ini bertujuan untuk mengetahui pengaruh Shopping Lifestyle, Hedonic Consumption terhadap Impulse Buying.  Penelitian ini dilakukan pada e-commerce Tokopedia. Jumlah sampel yang diambil sebanyak 75 responden, dengan metode purposive samplin... see more

The purpose of this study was to determine the effect of personal selling, price discount, and bonus packs on the impulse buying of Oriflame consumers in Langsa City. The sample in this study amounted to 97 respondents. The sampling technique used in this... see more

Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experienc... see more

1 of 337 pages  |  10  records  |  more records»