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2.352  Articles
1 of 236 pages  |  10  records  |  more records»
Observasi ini dimaksudkan untuk memahami pengaruh online customer review dan website quality pada impulsive buying terhadap pengguna e-commerce pada Kota Surakarta. Data dikumpulkan dengan metode studi kepustakaan dan kuesioner. Jenis data menggunakan dat... see more

This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionn... see more

The objective of this study is to analyze the significance of the impact of the need for uniqueness on prices of online fashion products and impulsive buying of generations Y and Z. The research method used was causal quantitative. Data was collected thro... see more

This study analyzes the effect of hedonic motives, fashion involvement, and positive emotions on impulsive buying of fashion products with sales promotion as a moderating variable. This quantitative study used the accidental sampling method. The sample wa... see more

College students are individuals who enter the transition from adolescence to adulthood. In this period, they have more opportunities to explore various values and lifestyles. Individuals are looking for experiences that will eventually form personalities... see more

Technology-based era has brought market into higher level competition in which online shopping set the new standard for customer and marketer transaction. Prior study held in developed countries has resulted variety of customers online shopping motives, m... see more

Abstract This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesia people based on the theory of stimulus organism response (S-O-R). First, it examines how COVID-19 information, information ... see more

Satisfaction in fulfilling all needs becomes a measure of one's happiness. The term that appears lately is "I'm shopping, then I'm there" (Emo Ergo Sum), as an affirmation of human existence that is sometimes without reason. Shopping is an endless human n... see more

This research aims to find out how the influence of Fashion Involvement and Shopping Lifestyle in Impulsive Buying of student of Batam State Polytechnic, to find out how far these both of variable affect consumer behavior in Impulsive Buying. This researc... see more

1 of 236 pages  |  10  records  |  more records»