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34.432  Articles
1 of 3.444 pages  |  10  records  |  more records»
This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionn... see more

The main objective of this study is to investigate the relationship between scarcity cues, FOMO, and impulse buying in Islamic fashion and cosmetic products in the online market. In addition, moderating roles of Islamic religiosity in these relationships ... see more

Hedonic is a lifestyle of an individual to spend time having fun. This lifestyle triggers impulse buying behavior which is included in consumptive behavior. This study aims to answer the questions of how hedonic lifestyles affect impulse buying behavior a... see more

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh konsep diri terhadap impulse buying pada ibu rumah tangga. Penelitian ini dilakukan di Kelurahan Baros, Kota Sukabumi, Provinsi Jawa Barat. Penelitian ini melibatkan 100 orang ibu rumah tangga ya... see more

Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teach... see more

The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead peo... see more

This paper examines the concept of impulse purchasing behavior online basically. The phenomenon of impulse purchasing has been researched in consumer research as well as for example in psychology and economics since the 1950s. A detailed review and analys... see more

In recent years, with consumers’ widespread preference for shopping in Private Shopping Clubs (PSCs) on the internet, there has been a remarkable increase in impulse purchases with the attractive opportunities and smart strategies of PSCs stimulating cons... see more

Impulse buying is a common phenomenon of consumption today and its getting great attention from consumer researchers as well as marketers. It is important for companies to have a good understanding of factors triggering impulse buying. The main aim of thi... see more

1 of 3.444 pages  |  10  records  |  more records»