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102.032  Articles
1 of 10.204 pages  |  10  records  |  more records»
This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionn... see more

This study aims to examine the effect of Website quality on impulsive purchases by including two intervening variables, hedonic shopping motivation and utilitarian value. This study uses a quantitative method with a survey approach. The research sample wa... see more

This study aims to determine the effect of hedonic shopping and utilitarian values on impulse buying in the marketplace and also to determine the role of gender in moderating this influence. The type of research used was descriptive quantitative, namely a... see more

The purpose of this study was to build an understanding of the influence of utilitarian values and hedonic values on customer satisfaction and customer loyalty at hypermarket in Pamekasan Regency, Jawatimur Province, Indonesia. Type of research is Explana... see more

Students generally know that cheating and plagiarism are violations of academic ethics, but some still do it. The study of academic dishonesty has been more into quantitative approaches, thus it cannot explain the dynamics of moral psychology about the de... see more

Sidoarjo merupakan  wilayah  yang terkena bencana nasional berupa lumpur,  yang memberikan image kepada masyarakat bahwa bencana tersebut memberikan dampak  negatif terhadap keberadaan sentra industri  kecil yang terletak di Tangg... see more

The purpose of this study is to analyze the direct and indirect effect of hedonic value, utilitarian value, word of mouth, and behavioral intention of consumer in Casa Baio Paradise Resort, Sulawesi Utara. This study uses questionnaires as the research in... see more

This study aims to determine the effect of content sensory attribute beliefs, packaging and branding attribute beliefs, content functional attribute beliefs on utilitarian value through repurchase intention on RTD coffee products in Surabaya.The sampling ... see more

This study aims to explore the role of experience of students as consumers on utilitarian and hedonic values ??towards intention to revisit canteen of students in Politeknik Negeri Padang. Consumer experience are measured using dimensions of sense, feel, ... see more

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