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18.529  Articles
1 of 1.854 pages  |  10  records  |  more records»
This study aims to examine the effect of Website quality on impulsive purchases by including two intervening variables, hedonic shopping motivation and utilitarian value. This study uses a quantitative method with a survey approach. The research sample wa... see more

This study aims to determine how the influence of shopping lifestyle, fashion involvement, hedonic shopping motivation on impulse buying behavior. Where this research is motivated as a result of the high use of marketplace sites which causes people's beha... see more

This research try to find factors in the hedonic motivation for the tourist shopper and satisfaction, researcher try to find factors can develop the basic motivation tourist shopper. Basic Hedonic motivation have six dimensions: Adventure Shopping, Social... see more

AbstrakTujuan penelitian ini adalah menganilisis pengaruh secara parsial dan simultan hedonic shopping motivation, brand image, brand ambassador, diskon, harga dan sales promotion terhadap pembelian implusif serta untuk mengetahui variabel mana yang palin... see more

The purpose of this study would be to see how certain variables, such as Store Atmosphere and Hedonic Shopping Motivation, influenced impulse purchases. There are some linear regression models used. The authentication function’s goal is to determine the v... see more

Mahasiswa berstatus atlet memerlukan peralatan olahraga untuk mendukung aktifitasnya, namun harga peralatan olahraga baru yang ditawarkan produsen terkadang tidak sesuai dengan budget mahasiswa. Seringkali mahasiswa berstatus atlet membeli peralatan olahr... see more

Purpose- This research aims to analyze the perspective of Hedonic Shopping Motivation consisting of Novelty, Fun, Appraise from Other, Escapism, Social Interaction and Desire for Visual Aesthetics on Impulse Buying Behaviour on cosmetics product consumers... see more

The purpose of this research is to know and analyze the effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying of Hypermart consumers in Manado City. The method used in this research is explanatory survey method... see more

Tujuan penelitian ini adalah untuk menjelaskan peran shopping enjoyment memediasi hedonic motivation terhadap impulse buying. Penelitian ini dilakukan pada konsumen Stradivarius Beachwalk. Ukuran sampel yang digunakan dalam penelitian ini adalah sebanyak ... see more

1 of 1.854 pages  |  10  records  |  more records»