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1.141  Articles
1 of 115 pages  |  10  records  |  more records»
This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionn... see more

The attractiveness of online games of various types makes smartphone gaming more desirable and creates a prestige value for users towards good perceptions of gaming. Online purchase intention as a consumer’s desire to make transactions for a product or se... see more

The purpose of this study is to analyze the direct and indirect influence of onlineshopping motivation and product browsing on impulsive buying, where productbrowsing as a mediation variable between online shopping motivation and impulsivebuying. This stu... see more

Technology-based era has brought market into higher level competition in which online shopping set the new standard for customer and marketer transaction. Prior study held in developed countries has resulted variety of customers online shopping motives, m... see more

As part of social influence, online reviews provide important information and peers as consumer socialization agents had shown that they affect on consumers’ online shopping behavior.  This study aims to identify how Indonesian indie cosmetic pr... see more

Saat ini cafe merupakan salah satu tempat yang menyenangkan dan santai bagi generasi muda untuk membahasberbagai masalah hidup. Pertumbuhan café saat ini semakin pesat seiring dengan perubahan perilaku hidup generasi muda. Tulisan ini bertujuan untuk meng... see more

Gyrinops Agarwood tea was a potential forest tea product. This research aim is to observe panelist preference level of Gyrinops agarwood tea with different leaves processing methods. There werefour agarwood leave processing including: fresh leaves without... see more

The main objective of this study is to estimate the determinants of drinking water supply on the housing rental value using survey-based data for the years 2013-14 in Pakistan. The hedonic pricing model is applied using the rental value of the houses per ... see more

Penelitian ini bertujuan untuk mengetahui pengaruh Shopping Lifestyle, Hedonic Consumption terhadap Impulse Buying.  Penelitian ini dilakukan pada e-commerce Tokopedia. Jumlah sampel yang diambil sebanyak 75 responden, dengan metode purposive samplin... see more

1 of 115 pages  |  10  records  |  more records»