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238.796  Articles
1 of 23.881 pages  |  10  records  |  more records»
The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is ... see more

This research was designed to explore the attitudes and use of honey among theRomanian consumers, by using the focus group method. The study was made in February2008, in Cluj Napoca and aided in identifying consumer opportunities for promoting interestin,... see more

Organic food is an alternative to conventional food and became more appreciated byconsumers. People consume this type of food from different reasons but most of them are related toanimal welfare and environmental friendly. Marketers must establish specifi... see more

The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the stat... see more

Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide differen... see more

Wine is a traditional beverage with a saturated market, in which consumers are open to innovation. In this context, an innovative experience was launched to create a new natural sparkling red wine with a view to diversifying production and studying its ac... see more

Wine is a traditional beverage with a saturated market, in which consumers are open to innovation. In this context, an innovative experience was launched to create a new natural sparkling red wine with a view to diversifying production and studying its ac... see more

The South African Special Forces is a grouping of highly trained, motivated and dedicated soldiers who execute specialised tasks that ordinary infantry soldiers are not trained or required to conduct. The milieu in which Special Forces operators function ... see more

This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the cr... see more

1 of 23.881 pages  |  10  records  |  more records»