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2.296  Articles
1 of 231 pages  |  10  records  |  more records»
Penelitian ini bertujuan untuk menganalisa pengaruh social media advertising features di masa Pandemi Covid-19 Terhadap Brand Engagement dan Purchase Intention pada Brand Fashion. Data yang digunakan dalam penelitian ini merupakan data primer yaitu data y... see more

Businesses and companies use advertising as a product promotion tool for customers. Every expenditure utilizing advertising carried out by the company is used to attract public interest in a product, which will increase product sales and ultimately impact... see more

Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialog... see more

Children are becoming consumers at increasingly younger age and are more influential in consumption decisions within the family. Television still is one of the main ways they are exposed to advertising. Our study focuses on gender stereotypes on TV advert... see more

All advertising discourse is created from argumentation mechanisms; however, these vary, generally, depending on the effectism sought, so that the basic patterns can be altered to produce a certain reaction in the recipient. This is the case of counter-ar... see more

The female image has been exploited in advertising for more than a dozen years. For such a long period, one can observe a real regression: the image has turned from restrained into loose. The female image in advertising is enclosed in a strict framework, ... see more

The development of technology has significantly changed the way society lives. In this digitalized world, every activity has been done with the help of technology, including marketing activity. Marketing has evolved in 4 eras; each era has its own distinc... see more

Penelitian ini bertujuan agar diketahui apakah viral marketing berperan dalam memediasi pengaruh social media advertising terhadap consumer buying behavior pada pelanggan minuman kopi kekinian di DKI Jakarta dan sekitarnya. Penelitian ini didasari oleh fe... see more

This paper purposes to examine the principles and implementation of contemporary advertising in an Islamic perspective. The research employs the method of literature study, by examining the perspective of Islamic advertising from various research literatu... see more

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