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14.739  Articles
1 of 1.475 pages  |  10  records  |  more records»
The rapid development of technology eases people to do many things such as shopping, paying bill, transferring money, and so on. This study is intended to discover consumers’ motives and gratifications in using online marketplace website through uses and ... see more

The main objective of this work is to analyze the attitudes and purchase intentions of low-income consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their pur... see more

Boycotting is one of the most effective anti-consumption tactics used against practices deemed unethical or unjustifiable, and calling to boycott products through social media platforms has become a trend recently among young people. This paper studies th... see more

The efficacy of the company marketing depends on the unity of identification of the target group problems. For this purpose, the company should determine its consumer’s features and to form his portrait.The aim of research is formation of medical cosmetic... see more

Escobar Torres María Orquídea. Contradicciones en la reacción del consumidor ante el polígrafo y perfil de personalidad = Contradictions in consumer reaction to the polygraph and personality profile. Journal of Education, Health and Sport. 2015;5(11):504-... see more

Societal assumptions about CSR have developedamid the recent decades thus have organizations commitments to CSR. These desires on one hand and responsibilities on the other hand, are having now a recognizable impact on the marketplace for goods and servic... see more

Buying through e-retailers has changed the way of shopping of consumers as they did earlier. Retailers are capturing the markets beyond any leaps and bounds. Due to wide use of internet and increased number of smart phone users, purchasing through e-retai... see more

Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide differen... see more

The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is ... see more

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