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24.605  Articles
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In the Philippines, sports sponsorship has already found its way, as companies invest in sponsoring a team or creating their brand of league. In volleyball, a pizza chain created an entire volleyball league, even though its products are not connected with... see more

In the Philippines, sports sponsorship has already found its way, as companies invest in sponsoring a team or creating their brand of league. In volleyball, a pizza chain created an entire volleyball league, even though its products are not connected with... see more

The growth of Transportation Network Companies (TNCs) in Malaysia is an evidence that their e-hailing services are well-accepted by consumers. The emergent of TNCs which is termed as industry’s “disruptive innovation” has changed the traditional way of co... see more

Online video content has received great demand worldwide. It provides consumers with the liberty to choose what, when and how they want to view film content. The concern is on whether the new trend affects the behaviour of local consumers and local conten... see more

The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the stat... see more

Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide differen... see more

The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is ... see more

Halal label was not only related to substances forbidden for a particular religion, but was also associated with many other important things. The talk about halal label issue also meant a talk about health and hygiene. This research aimed to determine the... see more

The attitudinal approach, represented by the Theory of Reasoned Action and, subsequent, Theory of Planned Behaviour, and the judgements and choices – also called decision – approach, rendered by the Classical Utility Economic Theory, are the two mainstrea... see more

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