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214.437  Articles
1 of 21.445 pages  |  10  records  |  more records»
After the pandemic of covid 19, the growth in social media has provided and created opportunities for both consumers by simplifying the buying process to simple clicks and product searching for companies to merge and strengthen their online presence. Give... see more

The country of origin effect is considered to be the positive or negative influence that the country of origin of one product has over the consumer in the buying decision-making process. The COO could act as a barrier for the consumer or as stimuli for pu... see more

With the advent of the Internet, consumer buying process has changed dramatically. Consumer’s buying habits are influenced by digital medium to a large extent. Online peer reviews, which are also known as Zero Moment of Truth (ZMoT) play a significant rol... see more

Corruption is one of the socioeconomic malaises that bedeviled the Nigerian State for many decades which virtually eroded all aspects of good governance and effective service delivery to the populace. It has affected democratic governance particularly ele... see more

This study aims to enhance our understanding of the reciprocal association between subjective financial well-being and compulsive buying behavior while also considering the role of Islamic financial literacy as a boundary condition. The data for this rese... see more

This research determines the impact of content marketing (user-generated content (UGC) and firm-generated content (FGC)) on the consumer buying process for telecommunication products and services in the Kurdistan Region of Iraq (KRI). The study attempts t... see more

Human character is unique, especially in making purchasing decisions about what his "needs" look like. Interestingly, during this pandemic, based on data in the world, the purchase of luxury products tends to decline, and consumers prefer to meet life sup... see more

Buying interest is one of the important factors that can affect the success of a company. The high consumer buying interest in the company indicates that consumers do not shift their preferences to competitors. This is one of the things that can guarantee... see more

This study aims to analyze the impulse buying behavior of the Batam City community by examining Utilitarian and Hedonic values that arise due to browsing and online reviews, as well as the influence of a person's impulsiveness. This study used a questionn... see more

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