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191.385  Articles
1 of 19.139 pages  |  10  records  |  more records»
The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is ... see more

Organizations can improve its current situation with using strategies step-by-step, gradually and they achieve to their desired position in the further. Unless an unfavorable situation is suddenly imposed  on the organization. The success or failure ... see more

An online transaction activities are involving exchange of messages and information. This isactually part human activities in order to fulfill the human’s need which is also part of what socalledbusiness communication. Business communication itself has be... see more

There is an increasing interest in green marketing as a powerful tool to enhance the agrifood companies’ reputation and competitiveness; this makes it necessary to provide tools, for the consumers and the other stakeholders in the food system, able to det... see more

There is an increasing interest in green marketing as a powerful tool to enhance the agrifood companies’ reputation and competitiveness; this makes it necessary to provide tools, for the consumers and the other stakeholders in the food system, able to det... see more

Purpose: Over the last decades, universities in general have seen an increase in managerial top-down policies, often pertaining to strategic organizational communication. This paper, in addressing such managerial policies, does focus on German universitie... see more

1 of 19.139 pages  |  10  records  |  more records»