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46.943  Articles
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This study aims to analyze the implementation of digital marketing in consumers of Sembilan Puluh Derajat  Coffee Pematang Siantar. Research methods with surveys, data collection through interviews and questionnaires. The unit of analysis in this stu... see more

The purpose of this study was to assess the impact of social media marketing on South African consumers' brand selection in Durban, with the primary goal of determining the extent to which social media marketing influences consumers' decision-making when ... see more

The aim of this research was to examine the consumers' preference of paint purchase from the viewpoint of individuals employed in the Turkish paint industry. It was aimed to reach at least 278 individuals with a sampling error of 5%. Within this scope, 35... see more

The aim of this research was to examine the consumers' preference of paint purchase from the viewpoint of individuals employed in the Turkish paint industry. It was aimed to reach at least 278 individuals with a sampling error of 5%. Within this scope, 35... see more

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirical... see more

Penelitian ini bertujuan agar diketahui apakah viral marketing berperan dalam memediasi pengaruh social media advertising terhadap consumer buying behavior pada pelanggan minuman kopi kekinian di DKI Jakarta dan sekitarnya. Penelitian ini didasari oleh fe... see more

This study aims to determine the impact of the green marketing mix and consumer attitudes towards brand image and purchasing decisions, as well as to determine the mediating function of brand image. The object of this research is consumers of Love Beauty ... see more

AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to onl... see more

The research method used in this research is the quantitative analysis method. While the sample used in the study was as many as 20 respondents, who shopped at The Puan Maimun market in Karimun Regency and some who shopped in minimarkets around the market... see more

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