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23.861  Articles
1 of 2.387 pages  |  10  records  |  more records»
The era of globalization in Indonesia in the business sector has experienced very rapid development. This is because the number of consumptive age or millennial generation in Indonesia is increasing every year. This very rapid business development provide... see more

This study proposes whether consumers will be loyal to a product with a brand that they have just bought and tried by knowing their repurchase intention. This study unfolds consumer satisfaction and consumer brand identification as the factors which can i... see more

AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to onl... see more

Social media has become a part of people's lives and an inseparable part of marketing strategies in the emerging digital era. This set of technologies creates new mechanisms and communication tools for companies to interact and engage with potential consu... see more

This research aims to describe about the implementations concepts of brand equity and consumers satisfaction on Beryl’s chocolate which is the famous chocolate brand in Malaysia. Beryl’s is brand with best rating in Malaysia (noumantour.com). The methods ... see more

This study aims to examine whether the factors of consumer satisfaction and convenience of Paylater which are manifested in the variables of user age, payment tenor and interest rates can influence purchasing decisions. This study compares the use of Payl... see more

This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyal... see more

This research aims to determine implementation of Afzalur Rahman’s idea based the al-‘adl concept to improving consumer satisfaction. This research is a qualitative research with a phenomenology  approach at CV Sinar Permai in Konawe Southeast Sulawe... see more

The demand for private transportation that comfort, cheap, and good quality has been increasing lately. It caused many companies to launch any car that can answer the request. Refer to Indonesia, people that like most to visit each other and traveling cre... see more

1 of 2.387 pages  |  10  records  |  more records»