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66.944  Articles
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The increase in social media platforms in today's digital era and the understanding of companies or marketers about the importance of marketing products in marketing competition, as well as the importance of building relationships with customers to make t... see more

This study investigates the relationship between online marketing and social media apps (Facebook, Instagram, Snapchat, and LinkedIn) or content apps (YouTube and Netflix), focusing on Albanian markets. Based on the analysis of 525 Albanian social media u... see more

This study investigates the relationship between online marketing and social media apps (Facebook, Instagram, Snapchat, and LinkedIn) or content apps (YouTube and Netflix), focusing on Albanian markets. Based on the analysis of 525 Albanian social media u... see more

Fashion is one of the characteristics of a person showing his lifestyle (life style), especially for women who are more concerned with appearance than men. The fashion trend that is back in popularity in 2020 is the knitted fashion trend, where the age ra... see more

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirical... see more

Konsumen cenderung menjadi alergi terhadap iklan dan berupaya menghindari tayangan iklan diberbagai media digital. Adanya perilaku penghindaran iklan menyebabkan iklan produk yang dibuat menjadi berlebihan tanpa penonton. Sebab konsumen cenderung anti ter... see more

Objectives: Nowadays all companies utilize the development of information and communication technology to increase interaction with consumers because consumers can obtain information quickly through digital media. Therefore, all companies are competi... see more

The phenomenon of the covid 19 pandemics has changed consumer behavior, especially Generation Z who are proficient with social media, but there needs to be a trigger to want to shop at the marketplace. The purpose of this research is to find out empirical... see more

The marketing scenario is drastically changing, with the focus shifting from traditional marketing towards digital or electronic marketing. Enterprises must recognize the new paradigm which focuses on customer relationship and which ultimately helps in cr... see more

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