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Volume 9 Number 02 Year 2019

9 articles in this issue 

Indrani Sengupta,Nishita Kumar,Krishna Makwana

Sanitation and Hygiene has been an on-going crisis for the majority of the rural areas in India. This research study aims at understanding the various factors that may influence the decisions of rural civilians to adopt the changes in sanitation and hygie... see more

 

Abhay Pratap Raghuvanshi

This paper examines the impacts of trade openness, gross domestic product (GDP) per capita, and urbanization air pollution. It takes into consideration data on India during the period 1961-2017 to see how trade openness, GDP per capita growth, urbanizatio... see more

 

Pooja Saxena Singh

This study shows that the introduction of a cashless economy in India can be seen as a step in the right direction. It helps in the growth and development of the Indian economy. The digital India program is a flagship program of the Government of India wi... see more

 

Akanchha Singh,Smriti Mathur

The marketing scenario is drastically changing, with the focus shifting from traditional marketing towards digital or electronic marketing. Enterprises must recognize the new paradigm which focuses on customer relationship and which ultimately helps in cr... see more

 

Shipra Shukla,Divya Prajapti

The Micro, Small, and Medium Enterprises (MSME) sector is the base of the Indian economy as this sector has created employment for more than 120 million persons through 63.4 million units. MSMEs contribute around 6.11% of the manufacturing GDP and 24.63% ... see more

 

Preeti Pant

Britain is one of the world’s most open economies. Most dependent on trade than any other major country. Our success depends on our competitiveness and our competitiveness depends on raising our productivity, as our competitors are raising theirs.’-Philip... see more

 

Nitika Kewalani

The goods and services tax (GST) implemented on July 1, 2017, is regarded as the most significant tax reform in India. It is levied on manufacture, sale, and consumption of goods, services, or both at a national level. Previous taxes like- excise duty, VA... see more

 

Vijay Laxmi Sharma,Stuti Tripathi

In 21era, banks in India are moving from conventional to convenience banking approach. The topmost agenda in banks is digitization. Going cashless has many positive aspects, but at the same time, it has been confronted with several challenges. The use of ... see more

 

Sujata Sinha

The wide ranging topics attempted by Dr C. N. Ramachandran in this collectionare a proof of his in depth learning of Sanskrit, English and Kannada literary andcritical traditions. Divided into two sections, the first section of this collection ofessays wr... see more