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18.106  Articles
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The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

Management theory suggests that the presence of the Chief Marketing Officer in the Top Management Team reflects a corporate emphasis on marketing and customer relations. Finance theory suggests that this emphasis should translate into additional sharehold... see more

This study aims to examine the association between accountant Chief Financial Officer (CFO) and audit fee. This study also aims to examine whether accountant CFO affects audit fee when firms have high ratio of leverage, inventory and receivable, and cash.... see more

Digitalization is changing processes in the German banking market. This fact means significant challenges for companies. Many German banks could miss the connection in the age of digital transformation. According to a study, the management consultancy McK... see more

With integration of the global economy, expanding scope of international engagements of domestic and local entities, reducedbarriers on trade between countries, and the intensifying competition worldwide, internationalizationand export as a doorway to the... see more

The development offinancing of the Islamic banking can not be separated from the role of the accounts officer who became mostimportant marketing personnel on the financial product. By running the functions and role of an account officerat Islamic banking ... see more

The development offinancing of the Islamic banking can not be separated from the role of the accounts officer who became mostimportant marketing personnel on the financial product. By running the functions and role of an account officerat Islamic banking ... see more

This paper examines the dynamic that is generated between the main traits of Entrepreneurial Orientation (EO) –autonomy, innovativeness, risk-taking, proactiveness, and competitive aggressiveness– and network relationships for the international expansion ... see more

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