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28.649  Articles
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The marketing oil palm FFB is a process of the commodity flow accompanied by a transfer of ownership rights, creation of time utility, place utility, and form utility undertaken by marketing institutions that implement one or more marketing functions.&nbs... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

One of the most important factors disturbing the ecosystem is the worry about how to use environmental and natural resources to promote industrialization by using of green propulsion. On this basis, consumer responsibility increases towards the social env... see more

Inefficient marketing and low production are the main obstacles in the selling of pepper and they also cause a low bargaining position for farmers in the market. Therefore, this study aims to determine the market behavior activities carried out to determi... see more

Artificial Intelligence (AI), applied in many fields, is the core of the fourth technological revolution. In business, AI is used for customer relationship management as applied in the autoresponder systems, i.e., chatbot. Chatbots were an essential tool ... see more

This study aims to: 1) design an information system related to marketing audits, especially marketing functions in the form of an E-Marketing Audit model design based on conceptual studies and empirical exploration, 2) develop a web-based information syst... see more

Agricultural marketing plays a vital role in economic development and livelihood of people in developing countries. Marketing of agricultural products which provide income to most farmers and marketers in Nigeria has been characterised with a lot of defic... see more

The hospitality industry is an industry that is very customer-focused because it relies on customer information. Therefore, Customer Relationship Management (CRM) is implemented worldwide in this sector. Many features of CRM applications that are often no... see more

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