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168.307  Articles
Literary sources indicate that among hyperendemic diseases the problems of the biliary system takeone of the leading places and are widely represented in all age groups. According to the Centre for Health Statistics of the Ministry of Public Health of Ukr... see more

The article presents the results of a marketing research of antibiotics used for the treatment of acute streptococcal tonsillopharyngitis in children. The calculated factor of liquidity of the prices and factor of adequacy of solvency characterize price a... see more

Marketing research is the basis of formation enterprise’s information policy and implementation of management system grounded on adoption of informed management decisions based on modern information. Since information has a price, it is considered as serv... see more

Marketing research of the modern range of antifungal drugs has been conducted according to the data of the State Expert Center of the Ministry of Public Health of Ukraine and Morion information retrieval program. The share of manufacturing count... see more

The article presents the results of marketing research of the domestic pharmaceutical market by the example of medicines of group B02 – Antihemorrhagic drugs. The analysis of the range of the group of drugs studied and the firm structure of the domestic m... see more

Being in direct dependence with markets development - namely, with economic development level, intensity of competition and consumers demands - domestic marketing research market registered up to the year 2008 a sustained increased. More and more players ... see more

The purpose of this paper is to identify how the marketing research market evolved after 2000 as a whole and by categories of the EU countries (the old and the new states respectively) as well as the impact of the general economic development on this evol... see more

In this paper we present a number of issues to be taken into account in assessing the marketing qualitative variables. Thus, the opinions, the preferences, the attitudes, etc. of the consumers are qualitative variables whose measurement requires the use o... see more

Information, the main element in decision-making, involves resources from the company. The size of the effort made to get information varies depending on the importance, complexity, size of the issue studied, etc. But the efforts made to carry out a marke... see more

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