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23.145  Articles
1 of 2.315 pages  |  10  records  |  more records»
This paper investigates how the Austrian School of Economics is able to contribute to the study of Strategic Marketing. This is a qualitative and exploratory study and uses, on the one hand: a general theory of competition called Resource Advantage Theory... see more

Marketing strategy through a situation analysis identifies market opportunities and by defining different market segments and identifying strengths and weakness of the organization, provides competitive conditions. In these days, the researchers have atte... see more

RESUMONesse artigo, propôs-se identificar oportunidades para a dinamização da atividade turística na estrada GO-116, localizada no município de Formosa, no estado de Goiás, Brasil. O estudo possui caráter exploratório, com revisão bibliográfica na perspec... see more

Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations. Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient busi... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

Private universities have high competition and demand to show their quality and reliable competitiveness. This research aims to analyze the attraction factor of private universities and their capabilities in supporting the development of marketing strateg... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

Sports being of great interest around the world has been an important factor in the marketing field thanks to both favorite sportsmen and its reaching a large target audience. The competition existed in its any field makes it necessary to be carried out a... see more

The theme of the article is "economy based on the principles of Islam". Islamic marketing is operationally defined throughout the process of strategic activities undertaken by individuals and institutions in a lawful way to create, communicate and offer (... see more

1 of 2.315 pages  |  10  records  |  more records»