14 articles in this issue
Khanaya Putri, Finnah Fourqoniah
Penelitian ini bertujuan untuk mengkaji strategi pemasaran dalam keputusan pembelian merchandise dari boygroup NCT (Neo Culture Technology) yang dipengaruhi oleh variabel promosi dan pembelian impulsif. Permasalahan yang dikaji meliputi faktor apa saja ya... see more
Ayu Puspitasari, Putri Else Tiara
The purpose of this study is to analyze the factors driving purchasing decisions through the GoFood application in the people of Batam City. The population in this study are people from several sub-districts in Batam City. This type of research is quantit... see more
Novia Arija, Arwin Sanjaya
Perilaku konsumen wanita memiliki ragam kebutuhan dan keinginan dalam melakukan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh dari perilaku pembelian konsumen wanita secara impulsif yang dalam hal ini adalah produk UNIQLO, dengan mengetahu... see more
Diskhamarzaweny Diskhamarzaweny, Dessy Kumala Dewi, M. Irwan
Penelitian ini merupakan penelitian kausal yang bertujuan untuk menguji pengaruh Self-Determination, Self-Esteem, Self-Efficacy, Optimisme, dan Dukungan Sosial, terhadap Resiliensi Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Kuantan Singin... see more
Rafles Ginting, Bucek Jalu Prasetyo Arjuna, Ardimansyah Ardimansyah, Anton Robiansyah, Rizky Firmansyah
Penelitian ini berangkat dari fenomena dilema wisatawan terkaut dengan kenaikan harga tiket pesawat yang terjadi secara signifikan belakangan ini. Sehingga penelitian ini bertujuan untuk menggali lebih dalam strategi inovasi yang dapat dilakukan untuk men... see more
Rachma Bhakti Utami, Nila Firdausi Nuzula, Cacik Rut Damayanti
The main objective of this research is to look at the relationship between intellectual capital and earnings quality in Indonesian banks. Intellectual capital is measured by using EVAIC+, where the indicators consist of Human Capital Efficiency (HCE), Str... see more
Intan Sari Manaping, Maryani Septiana
This research aims to determine how the SWOT Analysis and Business Model Canvas results at PT Nordic Solusi Indonesia are designed to design the right strategy. The research approach uses qualitative descriptive methods. The informants from the study used... see more
Prima Ayundyayasti, Sarana Sarana, Afiat Sadida, Sugiarti Sugiarti, Agus Suwondo
Micro, Small and Medium Enterprises (MSMEs) are the most numerous forms of business in Indonesia. This creates high competition among business actors. The conditions of Covid-19 pandemic are increasing the business competition with restriction on communit... see more
Moh Agus Nugroho, Wahyudi Rusdi
Transaction value at digital banks grew by around 50.3 percent to 34.3 trillion rupiah when compared to April 2021, digital banks increased deposit interest rates to 7%. This figure is higher than commercial banks which are only 0-4%. This study examines ... see more
Muhammad Ikhlash, Irsutami Irsutami, Sugeng Riadi, Fathia Mayang Sari
The impact of the Minister of Finance Regulation (PMK) Number 199 concerning Customs, Excise, and Tax Provisions on the Import of Consignments in 2019 which was enacted since January 30, 2020 is a decrease in online sales in Batam. As a result, MSMEs in B... see more
Rossa Sharonica, Sugeng Riadi
This research discusses the commercialization analysis of the Otto Robot in terms of business, costing, and operating budget aspects. The purpose of this research is to find out the cost of sales of Robot Otto and to make Standard Cost Sheets and Operatin... see more
Yulinda Tarigan, Vivian Aldama Z
This research aims to determine the effect of product knowledge, attitude and halal certification on purchase intention in halal food products at five universities in Batam City. This research uses a quantitative approach, descriptive statistical data ana... see more
Novi Ardaningsi, Pristiyono Pristiyono, Elvina Elvina
The purpose of this study was to determine the effect of the role of management information systems and information quality on the decision-making process tested partially and management information systems and information quality on employee performance ... see more
Dian Mulyaningtyas, Nadiya Pranela
This study aims to determine the analysis of work environment factors, worker awareness, work motivation, top management, worker communication, K3 rules and procedures, and the availability of K3 signs that significantly affect Occupational Health and Saf... see more