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24.929  Articles
This study aims to analyze the influence of personal selling and digital marketing to purchase decision of insurance policy in PT. QBE General Insurance Indonesia, Makassar Branch. The data of this research from questionnaire result to 87 customer of PT. ... see more

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this stu... see more

Purpose: This study examined the effect of electronic word of mouth and perceived value on purchase decisions of foods when using the Go-Food Application, which is a purchase decision mediated by trust. The increasing the number of Go-Food Application use... see more

       This study aims to identify consumer perceptions of roasted broiled chicken seeds and determine the effect of consumer perceptions in making decisions to purchase roasted mulberry chicken seeds in Murung Panggang Villa... see more

The purpose of this study is to determine the effect of Halal Label and price partially and simultaneously to Consumer Purchase Decision on Sedaap Noodle Products. The research type used is descriptive with causal associative approach. This research was c... see more

This study aims to analyze the influence of personal selling and digital marketing to purchase decision of insurance policy in PT. QBE General Insurance Indonesia, Makassar Branch. The data of this research from questionnaire result to 87 customer of PT. ... see more

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purcha... see more

The purpose of this study was to determine the effect of student comprehension in translating, interpreting, and extrapolating the concept of the marketing mix on their purchasing decisions. The design of this research is quantitative research. The sample... see more

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