10 articles in this issue
Lindawati Kartika, Shindy Aprilianingsih
Persentase angkatan kerja boomers, generasi X, dan Y didominasi oleh generasi Y sebesar 51% (BPS, 2017) dari total angkatan kerja di Indonesia tahun 2015-2017, begitu juga dengan PT BNI (Persero) Tbk KCU Bogor yaitu sebesar 70% karyawan generasi Y. Tujuan... see more
Fandy Bestario Harlan, Yulinda Tarigan
This study aims to determine the effect of Business Administration Competition on student learning motivation, emotional intelligence and increasing competence of students' global competitiveness. The variables of this research are the BAC Competition (X1... see more
Achmad Hambali, Sonja Andarini
The culinary business has good prospects, including in the coffee shop business. Piring Seng Coffee & Co is one of the many coffee shops in Surabaya so that it is faced with a situation of dynamic competition and challenges. Therefore, Piring Seng Cof... see more
Lidya Sartika Sianturi, Tri Handayani
Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran usaha tambak udang Desa Teluk Pambang dengan melihat dari aspek Strategi STP (Segmentation, Targetting, Positioning), Strategi Marketing Mix, serta Analisis SWOT. Metode yang digunakan adalah ... see more
Nanik Lestari, Alimul Qadri
The focus of this study about the effectiveness of social media as a medium for the Polibatam Press. The research report on this study was conducted on customers & social media that Polibatam Press uses, namely Instagram, Facebook, Youtube, Twitter &a... see more
Nur Rahmah Andayani, Fedila Machbo Zania
This research aims to determine the effect of marketing public relations and customer value on customer loyalty at Starbucks Coffee Batam City. The research variables are marketing public relation (X1), customer value (X2). The research approach uses quan... see more
Eka Indah Nurlaili, Fajar Budiyanto
The temporary closure of formal educational institutions in an effort to contain the spread of the Covid-19 epidemic around the world has an impact on the education sector, not except in Indonesia. The non-formal education sector, such as the Tutoring Bus... see more
Yuni Winarti, Sumitro Sarkum, Abd. Halim
This study investigates the effect of product innovation attributes (Relative advantage, Complexity, Compatibility, Trialability, and observability) on customer satisfaction and loyalty with experience as a moderator between customer satisfaction and bran... see more
Lia Febria Lina, Dhiona Ayu Nani, Dian Novita
Fintech is known as one of the most important innovations unity in financial industry that is growing rapidly and increase financial inclusion, especially the expansion of access to capital for SMEs. However, research related to this is still limited. Thi... see more
Antony Cang, Doni Putra Utama
This study is aimed to analyze the influence of Corporate Social Responsibility of financial performance at manufacturing companies listed on the Indonesia Stock Exchange. The sampling period studied was 2014 to 2018. The independent variable in this stud... see more