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Volume 6 Number 2 Year 2022

10 articles in this issue 

Tedy Setiawan, Rahmat Hidayat

This main object of this research is to know relation of digital marketing, perception of quality, and brand image to purchase decision of local shoe in marketplace. This research using survey with questionnaire to 111 respondents that ever buy local shoe... see more

Pags. 90 - 100  

Angela Dirman, Ni Putu Gita Destriana Frizky

Penelitian ini bertujuan untuk menganalisis pengaruh kepemilikan institusional dan profitabilitas terhadap penghindaran pajak dengan ukuran perusahaan sebagai variabel moderating. Populasi penelitian pada penelitian ini adalah perusahaan perusahaan sektor... see more

Pags. 101 - 108  

Sri Zuliarni, Yuli Astuti

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh antara strategi bauran pemasaran (4P) yang terdiri dari produk & jasa, proses, bukti fisik, sumber daya manusia, baik secara parsial maupun secara simultan dengan keputusan mahasiswa mem... see more

Pags. 109 - 114  

Devina Sri Rahayu

The growth in the number of internet users in Indonesia continues to increase, PT Kereta Api Indonesia (Persero) takes advantage of this by releasing KAI Access to improve service quality and also as an anticipation in reducing the number of queues at tra... see more

Pags. 115 - 122  

Adinda Zaitil Chairi, Fandy Bestario Harlan

PT Tenaris Hydril is an Oil and Gas sector company with Pipe threading services for Accessories, Casing and Tubing types from customers with a long product process flow and each process allows defects to occur in the product. Based on PT Tenaris Hydril's ... see more

Pags. 123 - 131  

Riska Anjelli Mellinia, Shinta Wahyu Hati

Penelitian ini bertujuan untuk mengetahui pengaruh dari penggunaan digital marketing pada media sosial terhadap volume penjualan UMKM fashion di Kota Batam. Variabel bebas yang digunakan pada penelitian ini adalah Umpan Balik Pelanggan (X1), Komunikasi (X... see more

Pags. 132 - 141  

Atif Windawati, Andi Nursyamsi Amin, Alvianita Gunawan Putri, Iwan Budiyono

The Covid-19 pandemic has impacted many sectors including the Islamic Banking sector. This study aims to analyze the profitability of Islamic banking before and during the Covid-19 pandemic, a case study at Bank Muamalat Indonesia (BMI). The research indi... see more

Pags. 142 - 151  

Risma Setya Ardani, Resi Ariyasa Qadri

This research seeks to accomplish two goals: to identify a statistical difference between the three financial distress models—Altman, Zmijewski, and Springate—and to describe which model proves to be the "Most-Valuable-Predictor" in terms of the accuracy ... see more

Pags. 152 - 161  

Triesninda - Pahlevi

School cooperatives do not have a legal entity but are considered as cooperative associations consisting of students, while teachers and school principals act as coaches. School cooperative activities are buying and selling goods and services. Therefore, ... see more

Pags. 162 - 169  

Michelle Santi Kurniawan, Daniel Hermawan

Fashion is one of the characteristics of a person showing his lifestyle (life style), especially for women who are more concerned with appearance than men. The fashion trend that is back in popularity in 2020 is the knitted fashion trend, where the age ra... see more

Pags. 170 - 176