ARTICLES

Filter  
Active filters 0
Remove
  

Refine your searches by:

Collections
Education
Economy
Administration - Business
Social Sciences
Technology
Research
Architecture and Urbanism
Computing
Communication
Literature
all records (71)

Languages
English
Spanish
Portuguese
German
French

Countries
Indonesia
USA
Brazil
South Africa
Germany
Canada
Austria
Ukraine
Romania
Tunisia
all records (71)

Years
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
all records (24)

Filter  
 
200.365  Articles
1 of 20.037 pages  |  10  records  |  more records»
The studies striving to investigate the interrelationships between environmental orientation-company’s performance, and its mediator constructs remain fragmented. This study provides insights to illuminate the process through which environmental orientati... see more

This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyal... see more

Abstrak. Garuda Indonesia merupakan salah satu maskapai penerbangan dengan merek yang kuat di dunia. Namun, dengan kompetisi yang semakin ketat antar maskapai penerbangan internasional, peran merek sangat berpengaruh terhadap niat beli pelanggan. Maka dar... see more

Recently, employer branding has been used in the field of human resources in companies to attract better employees. This study aims to analyze the attributes that influence employer brand equity strategies in attracting talented employees, using a quantit... see more

Customer equity is based on the assumption that a customer is a financial asset that needs proper management. The drivers of customer equity are relationship equity, value equity, and brand equity, which focus on the link between the customer and the firm... see more

This study aimed to investigate the impact of brand equity on consumer responses in soft drink industry. Endeavor is to improve the conceptualization of brand equity concept in Pakistan. The study seeks guidance from Kellers Customer Based Brand Equity (C... see more

The objectives of the study are to (1) analyze the dimensions of awareness, associations, perceived quality/leadership, loyalty, and market behavior based upon the assessment of Open University students and the public, (2) evaluate the Open University bra... see more

Firms are striving to increase their brand equity that ultimately leads to an increase in profitability. The purpose of the study is to identify the causal relationship of endorser's credibility with Brand credibility and its meditating role on consumer-b... see more

Customer-based brand equity explains the reactions that customer reveal to marketing activities depend on brand information. Customer-based brand equity recently has undertaken an important role in sport marketing. Consumer-Based Brand Equity's dimensions... see more

1 of 20.037 pages  |  10  records  |  more records»