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2.195  Articles
1 of 221 pages  |  10  records  |  more records»
This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyal... see more

This study aims to determine the effect of green marketing and service quality on customer loyalty through customer satisfaction as an intervening variable. In the analysis process, this research applies a case study on Starbucks Coffee as a business that... see more

This research aims to determine the effect of marketing public relations and customer value on customer loyalty at Starbucks Coffee Batam City. The research variables are marketing public relation (X1), customer value (X2). The research approach uses quan... see more

This study aims to determine the background of the emergence of modern coffee shops in the city of Medan, the development of modern coffee shops in the city of Medan, and the contribution of modern coffee shops as a public space for the people of Medan. T... see more

Coffee culture has existed in Indonesia for ages and has a long history. Its existence is indicated by coffee shops in various regions and areas in Indonesia, e.g., in heritage buildings or areas. This research aims to analyze coffee culture in historical... see more

This study aims to determine the effect of Service Quality and Servicescape Towards Customer Satisfaction Starbukcs Coffee, Jakarta. This type of research is explanatory research with a quantitative approach and using survey methods conducted on 100 custo... see more

Today’s globalization has tightened the competition between global and local brand. Within the competition between local and global brand that particularly has been increasingly developed in Indonesia lately, what a company need is a brand loyalty. Brand ... see more

 This study discusses the effect of Brand Experience and service quality on customer loyalty mediated customer satisfaction. The purpose of this study was to determine and analyze in depth the effect of brand experience and service quality on custome... see more

Work engagement adalah kemampuan pegawai dalam mencurahkan energinya baik fisik, kognitif maupun afektif pada pekerjannya, yang ditandai dengan ketekunan dan ketahanan dalam bekerja, antusiasme, serta kebanggaan pada pekerjaannya, dan konsentrasi penuh sa... see more

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