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197.757  Articles
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This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyal... see more

Abstrak. Garuda Indonesia merupakan salah satu maskapai penerbangan dengan merek yang kuat di dunia. Namun, dengan kompetisi yang semakin ketat antar maskapai penerbangan internasional, peran merek sangat berpengaruh terhadap niat beli pelanggan. Maka dar... see more

This study aimed to investigate the impact of brand equity on consumer responses in soft drink industry. Endeavor is to improve the conceptualization of brand equity concept in Pakistan. The study seeks guidance from Kellers Customer Based Brand Equity (C... see more

Customer-based brand equity explains the reactions that customer reveal to marketing activities depend on brand information. Customer-based brand equity recently has undertaken an important role in sport marketing. Consumer-Based Brand Equity's dimensions... see more

The purpose of this study was to determine the effect of brand equity and service quality on customer loyalty. The data used in this study was obtained from questionnaires and some direct observation and interviews with relevant parties. From this study i... see more

The purpose of this study was to determine the effect of brand equity and service quality on customer loyalty. The data used in this study was obtained from questionnaires and some direct observation and interviews with relevant parties. From this study i... see more

Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.  Coffee shops with foreign or local brands are growing and competing for ha... see more

Indonesia is now facing a new order of global world in terms of economics, educations and other infrastructures. Therefore, Government focus on developing an education system which is not only based on academic and professional fields but also vocational ... see more

Purpose of study was formulate recommendation to improving the utilization of Sungai Rambutan Public Health Center through Customer-Based Brand Equity Model. This study used descriptive study. Result : Brand awareness about sungai rambutan: Sungai Rambuta... see more

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