ARTICLES

Filter  
Active filters 0
Remove
  

Refine your searches by:

Collections
Economy
Education
Administration - Business
Social Sciences
Technology
Research
Architecture and Urbanism
Agronomy and forestry
Food and nutrition
Communication
all records (73)

Languages
English
Spanish
Portuguese
German
French

Countries
Indonesia
USA
Brazil
South Africa
Germany
Canada
Romania
Ukraine
Austria
Turkey, Turkish Republic
all records (73)

Years
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
all records (24)

Filter  
 
199.890  Articles
1 of 19.989 pages  |  10  records  |  more records»
This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyal... see more

Firms are striving to increase their brand equity that ultimately leads to an increase in profitability. The purpose of the study is to identify the causal relationship of endorser's credibility with Brand credibility and its meditating role on consumer-b... see more

Social media has become a part of people's lives and an inseparable part of marketing strategies in the emerging digital era. This set of technologies creates new mechanisms and communication tools for companies to interact and engage with potential consu... see more

This study analyzes marketing communication (MC) impact on brand equity (BE) in social media (SM) seeking to identify mediating role of consumer engagement behavior (CEB) between generated functional and hedonic content on brand equity (BE). The CEB is di... see more

Customer-based brand equity explains the reactions that customer reveal to marketing activities depend on brand information. Customer-based brand equity recently has undertaken an important role in sport marketing. Consumer-Based Brand Equity's dimensions... see more

Purpose of the article: The purpose of this paper is to identify the impact of consumer-brand communication in social media on brand equity, providing conceptual model.Methodology/methods: The model was prepared using methods of comparative and systematic... see more

The goal of this research was to examine the effect of brand equity on consumer purchasing decisions at mobile retailers (MR). This study was based on research on the decision-making process and brand equity. There were five factors in the study - brand a... see more

This study aimed to investigate the impact of brand equity on consumer responses in soft drink industry. Endeavor is to improve the conceptualization of brand equity concept in Pakistan. The study seeks guidance from Kellers Customer Based Brand Equity (C... see more

Industri kosmetik saat ini sedang tumbuh dan berekembang secara pesat di Indonesia. Merek kosmetik lokal yang paling digemari di Indonesia ditahun 2022 adalah Wardah merupakan merek kosmetik lokal yang paling banyak diminati oleh masyarakat Indonesia pada... see more

1 of 19.989 pages  |  10  records  |  more records»