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496.907  Articles
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This study aims to examine the factors that influence the parents’ intention to buy early childhood educational toys for their children by extending the theory of planned behavior as a base of explanation. The research method was a survey using online que... see more

This research’s goal is to measure the influence of promotional benefit towards buying intention moderated the brain’s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to ... see more

This study aims to determine the factors that influence consumer behavior in buying halal food and beverages in Indonesia for the millennial generation. These factors include halal awareness, halal certification and attitudes which are important factors i... see more

World wide web has offered a strong competitive platform for online marketing which turned out the online shopping important for consumers in todayâ??s world particularly those consumers which view the online reviews as effectual conduit of having imp... see more

The attractiveness of online games of various types makes smartphone gaming more desirable and creates a prestige value for users towards good perceptions of gaming. Online purchase intention as a consumer’s desire to make transactions for a product or se... see more

This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Ru... see more

Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and it... see more

This study aims to test the influence of financial risk, product risk, security risk, time risk, social risk, and previous experience of online buying toward online purchase intention. Quantitative research was performed by online survey using google form... see more

The aim of this study is to empirically examine source credibility, value of money, perceived quality, and attitude toward brand in predicting purchase intention of local beauty products. Data was collected by distributing online questionnaires. The total... see more

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