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87.436  Articles
1 of 8.745 pages  |  10  records  |  more records»
This research is a systematic literature review research that can provide a clear picture of what has been investigated and what gaps require further research, then aims to overcome this problem by identifying, critically evaluating, and integrating the f... see more

This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, a... see more

This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Ru... see more

Observasi ini dimaksudkan untuk memahami pengaruh online customer review dan website quality pada impulsive buying terhadap pengguna e-commerce pada Kota Surakarta. Data dikumpulkan dengan metode studi kepustakaan dan kuesioner. Jenis data menggunakan dat... see more

This study aims to determine the effect of halal labeling, personal selling and online customer reviews on purchasing decisions for Instagram followers of Scarlett Whitening products. This study uses a quantitative analysis approach using multiple linear ... see more

The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research ... see more

Online reading strategies have been a crucial issue in EFL learning because reading strategies are essential for students reading comprehension and the increasing penetration of information and communication technology into foreign language learning has t... see more

Information technology is very helpful for consumers as a means of supporting longdistancecommunication at this time where consumers can easily use the internet to accessapplications that can help consumers to get what they want, such as those engaged inh... see more

This study aims to measure the benefits of clean and safe information on online hotel reservations. By using a sample of 73 respondents who were analyzed using the partial least square method, this study proves that the higher the level of consumer confid... see more

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